Hamilton should “Know Thyself” to sell itself
April 24, 2015Like it or not, Hamilton runs a business. Education is certainly a loftier and more valuable product than most, but at the end of the day the College has to sell itself to keep the lights on. This constant selling comes in two parts. This past Monday we saw one half: Accepted Student’s Day. For one day, the College throws its doors open, pitches like there is no tomorrow and hopes the families who visit will buy in to the Hill. The second half exists more broadly and elusively, although it is perhaps more important: alumni giving. In that case, the school drums up nostalgia more than flip-flops to get the checks. They invite you back to reminisce and hope they generated enough fond memories to earn your monetary love later on. While this all sounds very cold and economic, it is also the truth of how the school does, and must, work. More ...